What are the brands of Korean makeup?
In recent years, Korean cosmetics have won widespread attention around the world with their innovative formulas, stylish packaging and high cost performance. Whether it is skin care products or makeup, Korean cosmetics brands are constantly introducing new products to meet the needs of different consumers. This article will take stock of the current popular Korean cosmetics brands for you, and attach hot topics and hot content in the past 10 days to help you better understand the latest trends in the Korean cosmetics market.
1. Inventory of popular Korean cosmetics brands

| brand name | Featured products | Features | 
|---|---|---|
| Sulwhasoo (Sulwhasoo) | Ginseng series skin care products | High-end anti-aging, natural herbal ingredients | 
| Laneige | Sleeping mask, lotion set | Hydrating and moisturizing, suitable for young skin | 
| Innisfree | Green tea seed essence, volcanic mud mask | Natural, environmentally friendly, cost-effective | 
| Etude House | Makeup products (such as lip gloss, eye shadow) | Girly style packaging, affordable price | 
| Missha | BB cream, essence | Mid-range price, comprehensive functions | 
| Dr.Jart+ (Di Jiating) | Pill mask, repair cream | Cosmeceutical brand for problem skin | 
2. Popular topics about Korean makeup in the past 10 days
1.The “clean beauty” trend is on the rise: Recently, many Korean brands have launched products with additive-free and environmentally friendly formulas, such as Innisfree’s new green tea series, which feature zero harmful ingredients and are popular among young consumers.
2.The growth of K-beauty in European and American markets: According to the latest data, the sales of Korean cosmetics in the European and American markets have increased by 20% year-on-year. In particular, Dr. Jart+’s cosmeceutical products are highly favored for their repairing effects.
3.celebrity endorsement effect: Lisa, a member of the Korean girl group BLACKPINK, has become the new spokesperson of Mamonde, and discussions about related products have surged on social media.
4.New summer sunscreen products released: With the arrival of summer, many brands such as AHC and Banila Co. have launched new sunscreens, focusing on a light and non-sticky feel.
3. How to choose a Korean makeup brand that suits you?
1.Choose according to skin type: For dry skin, Laneige’s hydrating series is suitable, for oily skin, choose Innisfree’s oil control products, and for sensitive skin, Dr. Jart+’s cosmeceutical line is recommended.
2.Pay attention to ingredients: Korean cosmetics brands usually label their products with core ingredients, such as Sulwhasoo’s ginseng, Innisfree’s green tea, etc. When choosing, you can judge whether it is suitable for you based on the ingredients.
3.Cost-effectiveness consideration: High-end brands such as Sulwhasoo are suitable for consumers with sufficient budget, while Etude House and Missha are more suitable for students or users with limited budget.
4. Recommended channels for purchasing Korean cosmetics
| channel | Advantages | Things to note | 
|---|---|---|
| Brand official website | Authenticity guaranteed, new products first launched | Shipping costs may be higher | 
| Cross-border e-commerce (such as Olive Young Global Station) | Complete categories, often discounts | Pay attention to tariff issues | 
| Offline counters | Products available for trial | The price may be slightly higher | 
5. Summary
Korean cosmetics brands are rich and diverse, ranging from high-end to affordable, from skin care products to makeup, meeting the needs of different consumers. Recently, pure beauty, celebrity endorsements and summer sun protection have become hot topics. When choosing Korean makeup, it is recommended to choose according to your skin type, budget and usage scenarios, and purchase through regular channels to ensure quality.
In the future, with the continuous innovation of K-beauty, the Korean cosmetics market will continue to lead the global beauty trend and bring more surprises to consumers.
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