What styles look good in summer: analysis of hot trends across the internet
With the arrival of summer, the fashion circle has ushered in a new wave of trends. This article will combine the hot topics and hot content on the Internet in the past 10 days to analyze the most popular styles this summer and provide structured data reference to help you easily create summer fashion styles.
1. Top 5 popular styles in summer 2023

| Ranking | style | heat index | Represent the brand |
|---|---|---|---|
| 1 | crop top | 98.5 | ZARA, H&M |
| 2 | wide leg jeans | 95.2 | Levi's, UNIQLO |
| 3 | suspender dress | 93.7 | UR, Mango |
| 4 | dad sandals | 90.1 | Crocs, BIRKENSTOCK |
| 5 | sun protection shirt | 88.6 | Uniqlo, Peacebird |
2. Color trend analysis
According to social media data, the most popular colors this summer are mainly concentrated in the following color systems:
| Color system | representative color | Search volume (10,000) | Matching suggestions |
|---|---|---|---|
| fruit color | Mango yellow, watermelon red | 125.3 | Pair with white items |
| ocean color | Ocean blue, mint green | 112.8 | Same color gradient |
| neutral colors | Off-white, light khaki | 108.5 | Stacked for a more sophisticated look |
3. Material Selection Guide
The choice of summer clothing materials is very important. You must consider both aesthetics and comfort. The following are recommendations from professional buyers:
| Material type | Advantages | suitable style | Price range (yuan) |
|---|---|---|---|
| pure cotton | Breathable and sweat-absorbent | T-shirts, shirts | 50-300 |
| linen | Naturally cool | Dress, wide leg pants | 200-800 |
| tencel | Smooth and skin-friendly | Camisole, skirt | 150-500 |
| Quick-drying fabric | Quickly wick away sweat | sportswear | 100-400 |
4. Celebrity dressing demonstrations
Recently, the summer street photos of many celebrities have become a hot topic, and their dressing styles have also affected the public's aesthetic trends:
| star | Representative outfit | Single product highlights | Difficulty of imitation |
|---|---|---|---|
| Yang Mi | Waistless top + overalls | Mix and match style | ★★★ |
| Liu Wen | Suspender skirt + canvas shoes | Simple and high-end | ★★ |
| Zhou Dongyu | oversize shirt+shorts | Bottoms are missing | ★ |
5. Practical matching suggestions
1.Sun protection and fashion: Choose a light shirt with UPF sun protection index, which is fashionable and protects your skin.
2.Wear more than one thing: Invest in basic items, such as white T-shirts, denim shorts, etc., and change different styles through matching.
3.Accessories for the finishing touch: Small items such as straw bags and colorful sunglasses can add a summery feel to the overall look.
4.Shoe selection: Emphasizing both comfort and aesthetics, we recommend versatile styles such as thick-soled sandals and canvas shoes.
6. Recommended purchasing channels
| Shopping platform | Advantages | Suitable for the crowd | Hot selling items |
|---|---|---|---|
| Taobao | Various styles | Pursuing value for money | floral dress |
| little red book | Recommended by experts | Like to follow the trend | Design tops |
| gain something | Authenticity guaranteed | Pay attention to quality | Brand co-branded models |
From the above data analysis, it can be seen that the fashion trends in summer 2023 emphasize the balance between comfort and fashion, with bright and lively colors and functional materials. With this key information, I believe you can easily create a summer look that is both trendy and unique.
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