Why are gimbals so expensive?

Why are gimbals so expensive?

In recent years, with the rise of short videos, live broadcasts and film and television production, the price of gimbal, a core tool for stabilizing equipment, has remained high, confusing many consumers. Why can a small gimbal sell for thousands or even tens of thousands of yuan? This article will analyze the reasons for the high price of gimbals from multiple dimensions such as market demand, technology costs, and brand premiums, and discuss the current status of the gimbal industry based on hot topics in the past 10 days.

1. Strong market demand, supply and demand push up prices

With the explosive growth of short video platforms, the demand for gimbals from individual creators and professional teams has surged. The following is the popular search data about Yuntai in the past 10 days on the Internet:

It can be seen from the data that the popularity of gimbals continues to rise, especially the demand for mid-to-high-end products is growing faster. Market conditions in which supply exceeds demand naturally push up prices.

2. High technology costs and large investment in R&D

The core technology of the gimbal lies in motor control, algorithm optimization and structural design. The following is a technical comparison of mainstream gimbal brands:

The motor accuracy of high-end gimbals can reach 0.01°, and the algorithm needs to calculate the camera posture in real time. The research and development and patent protection of these technologies require huge investment, which is ultimately reflected in the product price.

3. Brand premium and marketing costs

Well-known gimbal brands have increased their influence through celebrity endorsements, KOL promotion, etc., further increasing prices. The following are recent marketing activities of the PTZ brand:

These marketing costs will eventually be passed on to consumers, leading to further increases in gimbal prices.

4. Future trends: Will prices drop?

As technology advances and market competition intensifies, the prices of mid- to low-end gimbals have begun to loosen. For example, brands such as Xiaomi and Mozhao have launched thousand-yuan products, but the high-end market is still monopolized by giants such as DJI. In the short term, gimbal prices may remain high, but in the long term, prices are expected to gradually decline as the supply chain matures and domestic substitution accelerates.

To sum up, the high price of gimbal is the result of multiple factors such as technology, market and brand. For ordinary users, they can choose more cost-effective products according to their needs; while for professional creators, high-end gimbals are still an indispensable tool.