What activities will be done to open the business? Inventory of 10 popular creative solutions
The opening event is a key link to attract customers and enhance brand awareness. Combining hot topics and business trends across the Internet in the past 10 days, we have compiled the following structured data solutions to help merchants plan efficient opening activities.
1. Analysis of hot topics on the entire network in the past 10 days
| hot topics | Relevance | Can be combined with activities |
|---|---|---|
| National trend cultural renaissance | high | Hanfu theme day/intangible cultural heritage handicraft experience |
| Immersive experience | extremely high | AR Treasure Hunt Game/Drama Chemical Exploration Shop |
| pet economy | Middle to high | Cute Pet Photo Contest/Pet Friendly Zone |
| sustainable consumption | high | Reusable bag DIY/old items replacement activity |
2. Top 10 plans for opening activities
| Activity type | specific form | Implementation points | expected effect |
|---|---|---|---|
| Welfare fission | 1 yuan value lucky bag | Limited time: 3 days/limit 1 purchase per person | Quickly gather customers |
| Interactive check-in | Internet celebrity wall photo and check-in | Set 3 theme check-in points | social communication |
| Live linkage | Store explorer live broadcast | 3 days advance notice | Online traffic |
| Blind box marketing | Consumption withdrawal hidden money | Set a 5% winning rate | Stimulate repurchase |
| Combination of public welfare | Donate 1 yuan for every purchase | Cooperative public welfare organizations | Improve image |
3. Execution Process Timetable
| Time node | Work content | person in charge |
|---|---|---|
| T-7 days | Determine activity plan/material design | Planning Department |
| T-3 days | Online pre-heating promotion | New Media Group |
| T-1 day | Site layout/equipment debugging | executive team |
| On the day of the event | Process control/emergency handling | On-site supervision |
4. Cost budget reference
| Project | Basic version (yuan) | Enhanced version (yuan) |
|---|---|---|
| promotional materials | 2000-5000 | 8000-15000 |
| Gift purchasing | 3000 | 10000 |
| Expert cooperation | 0 (replacement) | 5000-20000 |
5. Things to note
1.Compliance review: The lottery must comply with the Anti-Unfair Competition Law, and the maximum prize value shall not exceed 50,000 yuan.
2.safety plan: Estimate the peak flow of people, deploy sufficient security personnel, and report in advance for large events
3.data collection: Register customer information through corporate WeChat/mini program, and subsequent precision marketing can be carried out
4.secondary propagation: Publish a highlight review within 3 days after the event to keep the popularity going
By combining current hot topics and structured execution plans, we can not only create a phenomenal opening event, but also achieve a win-win situation in terms of brand reputation and sales conversion. It is recommended that merchants choose 2-3 core activities to focus on breakthroughs based on their own positioning to avoid resource dispersion.
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