What do you need to prepare for opening children’s clothing?
In recent years, the children's clothing market has continued to heat up, especially as parents born in the 1990s and 1995s have become the main consumers, and their requirements for the quality, design and safety of children's clothing are getting higher and higher. If you are planning to open a children's clothing store, the following is a detailed list of things you need to prepare, covering market research, capital budget, supply selection, store operations and other aspects.
1. Market research and positioning
Before opening a store, you must first conduct market research to clarify your target customer groups and store positioning. The following is the recent trend data of the popular children's clothing market:
| hot trends | Attention (last 10 days) |
|---|---|
| Environmentally friendly material children's clothing | Search volume increased by 35% |
| Chinese style children's clothing | Social media discussions increased by 42% |
| Functional children's clothing (such as sun protection, breathable) | E-commerce platform sales increased by 28% |
| Parent-child outfit set | Popularity of short video platform increased by 50% |
According to market trends, you can choose to focus on environmentally friendly, fashionable or functional children's clothing, and specify the price range (high-end, mid-range or affordable).
2. Capital budget
The capital investment for opening a children's clothing store mainly includes the following aspects:
| Project | Estimated cost (yuan) |
|---|---|
| Shop rent (first month) | 5,000-20,000 |
| decoration cost | 10,000-50,000 |
| First batch of goods | 20,000-100,000 |
| Business license and other procedures | 2,000-5,000 |
| Marketing promotion (opening activities) | 5,000-15,000 |
| backup funds | 10,000-30,000 |
It is recommended to set aside at least 3 months of working capital to cope with possible initial sales fluctuations.
3. Selection of supply sources
There are various supply channels for children’s clothing. The following are some common methods and their advantages and disadvantages:
| Supply channels | Advantages | Disadvantages |
|---|---|---|
| Wholesale markets (such as Guangzhou children's clothing wholesale market) | There are many styles, you can choose on the spot | The price may be higher, so you need to stock up in large quantities |
| Online wholesale platform (1688, etc.) | Convenient and fast, supports small wholesale | Quality needs to be carefully screened |
| Brand franchise | Stable supply, brand support | High franchise fees and low flexibility |
| Independent design + OEM | Differentiated competition, high profits | Big investment, high risk |
It is recommended to focus on wholesale markets or online platforms in the early stage, and then consider brand cooperation or independent design later.
4. Store operation preparation
1.Site selection and decoration: Choose a business district or community with a large flow of people, and the decoration style should meet the preferences of target customers (such as warm, lively or simple).
2.Business license and qualifications: It is necessary to apply for a business license for individual industrial and commercial households and ensure that children's clothing meets national quality inspection standards (such as Class A infant clothing standards).
3.marketing strategy: Combined with recent hot topics, it can be promoted through short video platforms (such as Douyin, Xiaohongshu), or parent-child activities can be planned to attract customers.
4.After-sales service: Provide return and exchange services, and establish a membership system to enhance customer stickiness.
5. Summary
Opening a children's clothing store requires comprehensive preparation from market research, capital planning, supply selection to operational strategies. Only by keeping up with market trends (such as environmental protection, national trends) and focusing on quality and safety can we win the trust of parents. I hope this list can help you start your children’s clothing business smoothly!
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