How much is the cake franchise fee? The secret of the franchise fee of popular brands in 2023
In recent years, the cake franchise industry has continued to be popular, and many entrepreneurs hope to quickly enter the market by joining well-known brands. This article will combine popular topics across the network for nearly 10 days to analyze the composition of cake franchise fees and the franchise policies of popular brands for you to help you make wise investment decisions.
1. Current situation of cake franchise industry
According to the latest data, the baking market size is expected to exceed 300 billion yuan in 2023, of which cake categories account for more than 35%. With the promotion of consumption upgrades and the Internet celebrity economy, cake franchise has become the first choice project for many entrepreneurs.
| Brand Type | Average investment scale | Return to this cycle | Market share |
|---|---|---|---|
| High-end brands | 500,000-1 million yuan | 12-18 months | 15% |
| Mid-range brands | 200,000-500,000 yuan | 8-12 months | 45% |
| Affordable brands | 100,000-200,000 yuan | 6-10 months | 40% |
2. Comparison of the franchise fees of mainstream cake brands
The following is the details of the franchise fees of recent popular cake brands. The data comes from the feedback from the official websites of each brand and franchisee:
| Brand Name | Franchise Fee | Margin | Equipment fee | The first batch of raw materials | Renovation fee | Total investment |
|---|---|---|---|---|---|---|
| Holilai | 100,000-150,000 | 50,000 | 150,000-200,000 | 30,000-50,000 | 100,000-150,000 | 430,000-600,000 |
| Yuanzu Cake | 80,000-120,000 | 30,000 | 120,000-180,000 | 20,000-40,000 | 80,000-120,000 | 330,000-490,000 |
| 85 degrees C | 60,000-100,000 | 20,000 | 100,000-150,000 | 10,000-30,000 | 60,000-100,000 | 250,000-400,000 |
| Happy Cake | 50,000-80,000 | 10,000 | 80,000-120,000 | 10,000-20,000 | 50,000-80,000 | 200,000-310,000 |
| Local celebrity brands | 30,000-50,000 | 5,000-10,000 | 50,000-80,000 | 5,000-10,000 | 30,000-50,000 | 120,000-200,000 |
3. Key factors affecting franchise fees
1.Brand awareness: The franchise fee for well-known brands is generally high, but it comes with its own customer flow and trust.
2.Store area: Usually required to range from 30-100 square meters, the larger the area, the higher the investment
3.City level: The franchise fee in first-tier cities is 20%-30% higher than that in second- and third-tier cities
4.Decoration standards: Brands with strict unified image requirements are more costly
5.Device configuration: High-end equipment investment is large, but it can improve product quality and efficiency
4. Implicit costs beyond franchise fees
Many entrepreneurs only focus on the early franchise fee, but ignore the following important costs:
| Cost items | Annual expenditure scope | Remark |
|---|---|---|
| Staff salary | 100,000-200,000 yuan | 3-5 employees |
| Rent water and electricity | 50,000-150,000 yuan | According to city and location |
| Marketing and promotion | 20,000-50,000 yuan | Online + offline activities |
| Raw material loss | 10,000-30,000 yuan | Estimated loss rate of 3%-5% |
| System usage fee | 5,000-20,000 yuan | Some brands collect |
5. How to choose the right cake franchise brand?
1.Assess your own budget: In addition to the franchise fee, reserve 6-12 months of operating funds
2.Investigate brand strength: On-site inspection of the operation of the headquarters and many franchise stores
3.Analyze the local market: Understand competitors and consumption habits, and choose the right positioning
4.Calculate the return cycle: The return period for the general cake shop is within 8-15 months.
5.Pay attention to headquarters support: Continuous support for training, new product research and development, marketing activities, etc. is important
6. New trends in cake franchise in 2023
1.Healthy low sugarDemand for concept cakes has increased significantly
2.Online booking + offline experienceThe mode becomes standard
3.Personalized customizationStronger cake premium ability
4.Small community storeThe investment threshold for model is lower
5.Holiday limited editionSignificant marketing effect
Summary: The cost of cake franchise ranges from tens of thousands to millions. Entrepreneurs should choose the right brand based on their own financial strength and market positioning. It is recommended to compare several brands more and make a decision after on-site inspections. Do not blindly follow the trend of investment. At the same time, we must pay attention to new trends in the industry in order to gain an advantage in the fiercely competitive market.
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